Friday, April 13, 2007

For Purpose of Evaluation

Just recently, i came across a ridiculous annual report design tender requirement. Beside the usual demanding...
clause 1.2 - Two proposed concept;
clause 2.5 - First draft of artwork to be submited within 5 calendar days from receipt of contents.
clause 3.4 - Client may at its discretion, terminate the contract, with no compensation to contractor;
clause 4.8 - Client shall have unfettered rights to reproduce all elements of the AR design;
clause 4.8 - Contractor to liaise with client's appointed printer to supervise and ensure print quality
etc etc etc...

there is this ridiculous:



Given its a speculative pitch, i think the compulsory submission of a specific "test shot" is a totally shameful and insulting way of evaluating photography standard!!!

Nevertheless, i was very desperate for the job. The contract must be worth a million bucks, i thought. So i went down on my knee and beg Lim G.E., my trusted photographer, to make a trip to the far end of the island, to snap some beautiful pictures from my submission.

He obliged. And he produced the most out of the world impression of the subject. What a photo!! thank you Mr Lim! This annual report job is mine for the taking!

From
SY

PS: Mr Lim's test shot:

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