Tuesday, November 06, 2007
Kram no more
I knew I would not feel much about it when it is over. We have moved on eons ago. Just hope Kram has had an opportunity to think through what transpired. I should not a Kram be, I remind myself. Peace!
Thursday, November 01, 2007
A-Muse-Zing
Fall in love with your ideas. Like Ma of Alibaba says, "Believe!" Yet, Trump of Apprentice says add a pre-nup to each marriage (of ideas).
If the idea works out, it's bliss. Bliss is the fodder of confidence and creativity... and more belief. If the idea gets smashed, turn it into another idea. In physics, energy and matter never get extinguished. They transform. So should ideas. In the worst case scenario, exercise the pre-nup and start courting (new targets) all over again.
The point is, keep living and loving what we do. With design, it is simply natural.
If the idea works out, it's bliss. Bliss is the fodder of confidence and creativity... and more belief. If the idea gets smashed, turn it into another idea. In physics, energy and matter never get extinguished. They transform. So should ideas. In the worst case scenario, exercise the pre-nup and start courting (new targets) all over again.
The point is, keep living and loving what we do. With design, it is simply natural.
Tuesday, October 16, 2007
New coat of paint
Splash has applied a new coat of paint to their website. Check it out, hope you like it. There will be updates pouring in, stay tune, stay curious...
Tuesday, October 09, 2007
Monday, August 06, 2007
The New C-Class TVC
Has anyone seen the new Mercedes C-Class TVC that features Tay Ping Hui and Michelle chia?! :D Got a feeling its done by the same bunch of people who produced the infamous Carlberg CNY TVC! What a joke to local advertising.
C-Class. C for Cheesy!
Thursday, May 24, 2007
XplashHeroes to the rescue!
Illustrations by our Intern Ms Victoria Lee.
We are the new superheroes in town. Watch out, villains!
Friday, April 13, 2007
For Purpose of Evaluation
Just recently, i came across a ridiculous annual report design tender requirement. Beside the usual demanding...
clause 1.2 - Two proposed concept;
clause 2.5 - First draft of artwork to be submited within 5 calendar days from receipt of contents.
clause 3.4 - Client may at its discretion, terminate the contract, with no compensation to contractor;
clause 4.8 - Client shall have unfettered rights to reproduce all elements of the AR design;
clause 4.8 - Contractor to liaise with client's appointed printer to supervise and ensure print quality
etc etc etc...
there is this ridiculous:
Given its a speculative pitch, i think the compulsory submission of a specific "test shot" is a totally shameful and insulting way of evaluating photography standard!!!
Nevertheless, i was very desperate for the job. The contract must be worth a million bucks, i thought. So i went down on my knee and beg Lim G.E., my trusted photographer, to make a trip to the far end of the island, to snap some beautiful pictures from my submission.
He obliged. And he produced the most out of the world impression of the subject. What a photo!! thank you Mr Lim! This annual report job is mine for the taking!
From
SY
PS: Mr Lim's test shot:
clause 1.2 - Two proposed concept;
clause 2.5 - First draft of artwork to be submited within 5 calendar days from receipt of contents.
clause 3.4 - Client may at its discretion, terminate the contract, with no compensation to contractor;
clause 4.8 - Client shall have unfettered rights to reproduce all elements of the AR design;
clause 4.8 - Contractor to liaise with client's appointed printer to supervise and ensure print quality
etc etc etc...
there is this ridiculous:
Given its a speculative pitch, i think the compulsory submission of a specific "test shot" is a totally shameful and insulting way of evaluating photography standard!!!
Nevertheless, i was very desperate for the job. The contract must be worth a million bucks, i thought. So i went down on my knee and beg Lim G.E., my trusted photographer, to make a trip to the far end of the island, to snap some beautiful pictures from my submission.
He obliged. And he produced the most out of the world impression of the subject. What a photo!! thank you Mr Lim! This annual report job is mine for the taking!
From
SY
PS: Mr Lim's test shot:
Thursday, February 22, 2007
Evidence
Everyone has a criminal mind. But how many can find a creative outlet? We kidnap an idea from reel life for an ironic play with the men in uniform. Does the law enforcer get it? Well, you have the right to remain silent. Whatever you say might be cited to the judging panel.
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